Setting Up and Pricing Your E-Book

These sections than can become stand alone books or part of a series. Then, you can set a price for getting a single a course in miracles in the series or the complete series, and generally your price for the whole set shouldn’t be more than buying a hard-copy of the books, and the price for individual books should be even less – usually set so if you buy three or more books, the price is the same as getting all of them – an incentive to get the complete book.

For example, you could turn a 200 page book into three books, a 350 page book into seven books like I did with two of my books, making the divisions based on natural section breaks. Likewise, if you have a book that’s over 150 pages, consider how you might divide up the book into 2 or more smaller books.

What to Charge for Your E-Book

The way to price e-books depends on the value of what you are giving in your book and whether it’s available at a regularly published book anyplace else.

If your book is already published, such as through iUniverse or a self-published POD book and the book is available on Amazon, you can’t charge more than for the books somebody can get elsewhere.

The usual expectation is that an e-book will be less than $10 for a book in a PDF format, and even less for a book you can download on a mobile device like a Kindle or cell phone. In that case, the usual pricing is around $3 to $5, and many authors simply offer these for free, as a way to promote other books, products, or services.

By contrast, you can charge substantially more of an e-book if you are offering special information not available anywhere else, which some people do. Say your book is about financial tips on how to save money on your mortgage. If the information is not generally available and the book is by a mortgage broker, the author could charge $30 to $40, because then the customer isn’t just buying a book. Obtaining this information is more like getting a private consultation with an expert and getting highly valued knowledge that will provide great savings.

Another example of this special interest pricing is the people doing Internet marketing who are selling their e-books for $40-70. They are claiming to have special information and are making it seem very valuable, so they can sell it for more. And they may be able to turn these books into even more income, because often these e-books are a lead-in for more advanced information offered through expensive webinars and teleseminars, priced at several hundred dollars or more.

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